The concept car that Shell developed went through a lot since the day it was produced. The vehicle changed a lot, but it still failed to attract a significant audience. However, the idea and the concept weren’t a failure as it interested people in small, affordable vehicles.
What was the Shell concept car?
The car weighed only 550kg, and it has space for three people as well as a small boot. Small 660cc engine powered it and that meant that it wasn’t built for speed. No, the idea behind the creation of this car was to show that petrol vehicles can save more money than hybrids and electric vehicles.
You have to understand that at the time the electric vehicle tech started producing promising results, and hybrids were starting to pop-up everywhere. Shell tried to show that there wasn’t a need to bother with hybrids and electric cars.
Shell failed as the product they came up with was underpowered and not comfortable enough. Long rides were impossible as they turned into a nightmare. It was even worse if three people sat in it as there was apparent lack of space and that brought comfort down to zero.
The present and the Future of automotive industry
Shell failed to introduce an excellent car, but they did give ideas to other manufacturers. Many hybrids in the last couple of years incorporated a lot of tech from Shell and improved on them. Cars that came out had an excellent mileage thanks to weak petrol engines that were supported by electric batteries.
The Shell concept also caused a bit of worry for electric vehicle manufacturers as they realized how many shortcomings their products had. This pushed them into improving on their concept and developing electric cars that would excel in the following years.
The long-term results of Shell’s concept are evident in the present. You got Tesla that developed a sports car that can compete and beat many petrol vehicles. You also have Tesla’s electric trucks that represent the future of cargo transport as they can cover vast distances without any need for stopping.